”Min första mil – en runda i regn med stort lyckorus efteråt” : En kvalitativ studie med syftet att undersöka begreppet ”sekulär helighet” i tre svenska träningsbloggar

Exercising to maintain a healthy lifestyle is significant to our modern society, and more and more aids such as blogs on the internet dedicated to training are there to help us. The purpose of this thesis was to analyze three Swedish female bloggers all of them dedicated to training and health, with the aim to find the secular sacred among their descriptions, in relation to Kim Knott and her theory of the secular sacred. The analysis was based on twelve blog posts, categorized after exercising, workouts or health, with the intention to answer the questions “How is the concept of exercise and health described in the selected blogs?”, and“How could these descriptions be understood according to Kim Knott’s theory of secular sacred, based on three categories: sacred, profane and unidentifiable?”. Based on an abductive method the blog posts were analyzed with a qualitative text analyzing approach. Using Knott’s theory, I categorized the posts in to three groups: sacred, profane and unidentifiable. The result showed that many of the posts could be categorized as sacred due to its content. Therefore, I concluded that it was possible to find content that could be seen as sacred based on Knott’s reasoning, which indicates that sacredness is not only placed within the religious context, but can also be found in the secular